TDC Mei Shuzhi
NUMBERS DESIGN BY
AWARD
2025
TDC Prize
Mei Shuzhi

Ju Mei

Mei Shuzhi|Ju Mei
Mei Shuzhi|Ju Mei
Mei Shuzhi|Ju Mei
Mei Shuzhi|Ju Mei

“Some of my earliest memories are of my grandma Jumei sewing in the courtyard of our old house. Under the blazing sun, she would sit in her bamboo chair, stitching traditional clothes for the elderly villagers or mending buttons for neighbors who came and went. I often played nearby, watching her work and listening to the rhythm of her needle, accompanied by scattered conversations about everyday life.

When I was five, she made me a traditional cross-front outfit using a piece of blue cotton fabric with white floral patterns. The fabric was soft, comfortable, and gentle against my skin. Over time, it faded with each wash, becoming softer and more familiar. That piece of clothing is long gone, but I can still remember the texture of the fabric—its warmth, its softness, and even its faint scent. I can recall the feeling of wearing it in different seasons. My memories of fabric are inextricably linked with my memories of her.

In the years that followed, I became obsessed with touching and collecting various fabrics, as if I were searching for that original sensation—the feeling of wearing that blue cotton cross-front outfit. When I encounter garments made of exceptional fabric, I find joy in taking care of them: washing them, letting them dry in the sun, ironing them, folding them. Each time I wear them, it feels like reconnecting with an old memory—slightly changed, yet always familiar.”

Jumei is a clothing brand inspired by the idea of ‘reviving old fabrics,’ named in honor of the founder’s grandmother, Jumei.

Client: Ju Mei

Designer  Qian Yao

Mei Shuzhi

Mei Shuzhi

Mei Shuzhi founded 702design in Beijing in 2010, where he serves as the artistic director. He draws inspiration from everyday life, seeking freshness and playfulness to explore new possibilities for design in daily contexts. His works have garnered numerous accolades, including the New York ADC 96th Annual Awards Gold Prize, Tokyo TDC Prizes, the Special Prize and Gold Prize at the DFA Design for Asia Awards 2019, the GDC Best Awards and Jury Award, and the Gold Award at Award 360°, among others. In 2023, Mei co-founded X Sign Space, where he served as initiator and co-curator for exhibitions such as “Big, or Small,” “Buy-in,” and “THE WONDERLAND OF ARTIST’S BOOKS.” Between 2021 and 2024, he hosted a series of solo exhibitions titled Typography Exit(1-5), and in 2024, he was honored as Wallpaper’s Designer of the Year.