TDC Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware
NUMBERS DESIGN BY
AWARD
2025
TDC Prize
Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware

Flux (a paradimensional typeface)


Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware|Flux (a paradimensional typeface)

Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware|Flux (a paradimensional typeface)

Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware|Flux (a paradimensional typeface)

Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware|Flux (a paradimensional typeface)


Underware is deeply honored to receive the Tokyo TDC Prize for Flux. This project reimagines the boundaries of typography by combining cutting-edge OpenType technologies, such as Variable Fonts and Color Fonts, to create a type family that exists across multiple dimensions. Rooted in the concept of a paradimensional low-poly typeface, Flux challenges the traditional perception of type as flat and fixed, offering a dynamic grammatographical interplay of form, space, and color.

Flux was conceived to explore the evolving relationship between technology and design. By harnessing advanced typographic tools, it unites dimensionality, adaptability, and interactivity, providing users with a flexible system that is both functional and expressive. This work invites audiences to see type not merely as a vehicle for language, but as an immersive experience that adapts and evolves across formats.

Receiving this recognition from Tokyo TDC is a humbling affirmation of the potential of experimental typography. It highlights the importance of innovation and curiosity in expanding design possibilities. We are immensely grateful to the jury and the broader design community for celebrating this exploration.

Underware hopes Flux inspires others to push the boundaries of typography, embrace emerging technologies, and create grammatographic designs that challenge conventions while opening up new creative dimensions. Thank you for this incredible honor and for championing a vision of typography as multifaceted and transformative as the world we live in.

Client: self-initiated project

Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware

Akiem Helmling + Bas Jacobs + Sami Kortemäki, Underware

Zealotry wouldn’t be an inappropriate collective noun for Underware. They not only design typefaces, they live type—they educate about type, they publish about type, they talk about type, they want (and organise) others to talk about type.

There is an inherent honesty to their enthusiasm that betrays no snobbery—they simply think that type is very interesting and that everyone, given the chance, might think so too. Their work is among the most popular of independent type foundries — happy-go-lucky, high-quality, text-friendly typefaces for both display use and comprehensive typesetting. Underware’s typefaces stand out thanks to unique aesthetics, finished quality, and a considered collective presence. Underware is a refreshing and intelligent type foundry who, while taking what they do seriously, manage to not take themselves too seriously.

The type foundry Underware was founded in 1999 by Akiem Helmling, Bas Jacobs and Sami Kortemäki, and is based in Den Haag, Amsterdam and Helsinki.