Center Rog is a new production space in Ljubljana. With over 10.000m², the building hosts 10 different production labs, 20 studio spaces, a bistro, bar, restaurant, 7 shops, and a library. I worked on an identity which included everything from core brand to building signage, web design and campaign graphics. Rather than a strong unified visual language, we wanted an identity that functions as a loose and growing collection of elements with a similar feel. The identity also includes a growing collection of illustrations by Matija Medved and photography by Klemen Ilovar. Signage is intentionally inconsistent and avoids being too institutional.
TDC Prize
Nejc Prah
Center Rog
Client: Center Rog
Illustrations: Matija Medved
Photography: Klemen Ilovar
Consulting: Dan Adlešič, Peter St
Nejc Prah
Nejc Prah is a Slovenian designer. He works with a wide range of clients, occasionally teaches at the Academy in Ljubljana and often gives workshops and lectures in various institutions around the world. He collaborates with Ansambel, a network of designers, illustrators, animators and photographers, which enables him to scale up the studio when needed. Nejc worked as an art director at Bloomberg Businessweek in New York before starting his own studio in Ljubljana in 2019. He earned an MFA from Yale School of Art in 2015 and is a member of AGI.