These are image posters made for national high schools and preparatory art schools. The “J” in “Joshibi” was used as a basic element to visualize aspects of liberty, flexibility, individuality, and ingenuity, themed around the invisible impulse and courage that is required for taking the first step whenever one feels the desire to express something.
JOSHIBI UNIVERSITY OF ART AND DESIGN
The idea was to take the curved part of the letter “J” and put it together in various combinations for each support, yet without changing the visual image, to create a design language that evokes all kinds of artistic creations. Playing around with the combinations resulted in variously shaped icons. Limited factors only feign limitedness, but possibilities are unlimited. Start by drawing a dynamic arc. The point where you start is the “center of gravity,” while the line from there expresses “distance.” In other words, it is this very “motion” that defines the act of creating a shape. The image floats around and becomes a matter of the past the moment it is drawn. It’s a concept that is repeated over and over like a Zen riddle, and that breaks down rules of preconception. Expression is impulse, and intention is the starting point. Take any color you like, don’t be shy, set your own points, and start drawing lines. That’s where a new shape emerges and where art begins.
