TDCTaku Satoh
NUMBERS DESIGN BY
AWARD
2022
Special Prize
Taku Satoh

Taku Satoh Exhibition “MILK”

Taku Satoh|Taku Satoh Exhibition “MILK”
Taku Satoh|Taku Satoh Exhibition “MILK”
Taku Satoh|Taku Satoh Exhibition “MILK”
Taku Satoh|Taku Satoh Exhibition “MILK”

These are photos of my solo exhibition at Gallery Kobo in Tokyo’s Ginza district. The objects unveiled here I made from FRP using enlarged parts of my design for a milk package. I had done the “Design Anatomy Exhibition” before, and that was also themed around milk, where I went from the package all the way back to cow feed and dung, from a design point of view. The idea for this exhibition was to try and focus on the same subject as art, because it had appeared to me that I could probably do something that is almost contemporary art, if I focused on certain parts of familiar products. In the exhibition, I dismantled the package into small parts, and put those together again to create items including a circular panel. Needless to mention, it is a nod to the garbage problem of mass-produced articles—and to environmental problems at large. From the establishment of design to its dissection, and further, to art—I consider these not as separate things, but they are all part of the same flow. I am very thankful for the high evaluation that my work received on this occasion. Thank you very much.

Taku Satoh

Taku Satoh
Graphic Designer

Graduated from Tokyo University of the Arts, Department of Design, in 1979, then from its Graduate School in 1981. Worked for Dentsu Inc., before establishing Taku Satoh Design Office (TSDO Inc.) in 1984. Satoh’s work includes product development (Nikka Whiskey Pure Malt), packaging design (LOTTE XYLITOL Gum, Meiji Oishii gyunyu), graphic design (PLEATS PLEASE ISSEY MIYAKE), logo design (21st Century Museum of Contemporary Art, Kanazawa; National Museum of Nature and Science, Tokyo), as well as on branding and corporate identity (CI) programs. He provides art direction on the educational channel of NHK Television, Nihongo de Asobo, overall direction for Design Ah! on the same channel, and overall direction of 21_21 DESIGN SIGHT. He has planned and held many exhibitions. His publications include Sosuru Shiko (Shinchosha, 2017).