TDCJia Yang + Yichao Xu + Yin Qiu
NUMBERS DESIGN BY
AWARD
2021
Type Design Prize
Jia Yang + Yichao Xu + Yin Qiu

Coca-Cola Care Font

Jia Yang + Yichao Xu + Yin Qiu|Coca-Cola Care Font
Jia Yang + Yichao Xu + Yin Qiu|Coca-Cola Care Font
Jia Yang + Yichao Xu + Yin Qiu|Coca-Cola Care Font
Jia Yang + Yichao Xu + Yin Qiu|Coca-Cola Care Font

First of all, we thank TDC Tokyo for its recognition of Coca-Cola Care Font, which is not only an affirmation of the vitality of traditional Chinese font culture in the new era but also a declaration that the font designing for a certain brand needs to fulfill requirements based on the brand’s spirit. Moreover, we appreciate the great effort Coca-Cola China and CoolCharacter Inc. have done with FounderType on developing an energetic and inspirational atmosphere. Therefore, Coca-Cola Care Font is a significant font injected with diversified denotations.

Jia Yang + Yichao Xu + Yin Qiu

Jia Yang is the corporate brand director of Coca-Cola China. He and his team create new corporate brand assets of the 134-year company in China in this era.

 

Yichao XU is a calligraphy specialist at CoolCharacter, an organization that promotes Chinese culture with a particular focus on the stories behind Chinese characters.
Mr. Xu holds a master degree in Calligraphy and Seal Cutting from China Academy of Art.

 

Yin Qiu is the design director at FounderType, expert commissioner of Chinese Type Design and Research Center, and member of Shenzhen Graphic Design Association (SGDA).