TDCLiu Zhao + Zhan Huode + Weng Donghua
NUMBERS DESIGN BY
AWARD
2021
TDC Prize
Liu Zhao + Zhan Huode + Weng Donghua

Góng Mē—Cantonese Observation Exhibition

Liu Zhao + Zhan Huode + Weng Donghua|Góng Mē—Cantonese Observation Exhibition
Liu Zhao + Zhan Huode + Weng Donghua|Góng Mē—Cantonese Observation Exhibition
Liu Zhao + Zhan Huode + Weng Donghua|Góng Mē—Cantonese Observation Exhibition
Liu Zhao + Zhan Huode + Weng Donghua|Góng Mē—Cantonese Observation Exhibition

We take a dual status as an observer and a designer to do systematic research of Cantonese. And we visualize the research into the <góng mē-Cantonese Observation Exhibition>. This language observation focuses on Cantonese daily conversations. Different from textbook-style language studies, we show the vulgarity of worldly life and catch a glimpse of social reality. We hope audiences can feel the vigor and vitality of the language.

This exhibition includes: 1. Homophonic mandarin, English and numbers in Cantonese (sap6 man6 gau2 m4 ying3); 2. Cantonese tongue twisters (gai1 gwai1 gwat1 gwan2 gang1); 3. Cantonese final particles (cheui4 hau2 ap1);4. Cantonese about chicken (mou4 gai1 bat1 sing4 jin3); 5. Food-related slangs (cou1 caa4 daam6 faan6); 6. Cantonese nursery thymes (tung4 yiu4 seun3 bou3 seung1); 7. Cantonese reduplicated words (Hau2 fa1 fa1); 8. Shirts (gong2 me1).

Cantonese has been activated from various dimensions, from words to sentences, from types to pronunciations, from wording to homophonic translation. The diversity of Cantonese is demonstrated in daily use. Its feature has been illustrated by this work. We want to arouse an echo with audiences through the exhibition, as an effort to preserve the rich culture of Cantonese.

Liu Zhao + Zhan Huode + Weng Donghua

Liu Zhao
AGI Member
SGDA Vice Chairman
another design co-founder and Creative Director

Liu Zhao received the New York Type Directors Club Ascenders Award 2018,
which recognizes designers who are 35 years of age and under for their
remarkable achievement in design and typography.

 

Zhan Huode
AGI Member
another design co-founder and creative director

 

Liu Zhao and Zhan Huode co-founded another design in 2014, and their work
has won several international design awards, such as 2021 Tokyo TDC Prize;
D&AD Graphite Pencil Award; Design for Asia Awards 1 Silver Award, 1
Bronze Award and 1 Merit Award; GDC Awards 2 Best Works Awards, 1
Nominate Award, 1 Jury’s Choice Award, 15 Merit Awards; HKDA Global
Design Awards: 1 Gold Award, 1 Jury’s Choice Award, 3 Bronze Awards, 3
Merit Awards; Tokyo TDC Annual Awards 9 Merit Awards; ONE SHOW
Design 4 Merit Awards; NY Art Director Club Awards 4 Merit Awards and so
on.