A visual identity plan for an art museum in Hirosaki City, Aomori Prefecture, which was renovated from a brick warehouse that had long been popular with citizens. I sought a suitable visual identity method for this new museum of contemporary art. Specifically, I chose a method in which the composition of the letters in the name of the museum became the identity, without creating a symbol mark or using a unique typeface. I also wanted the name to appear in the same style in Japanese, English, and the abbreviation (HIROSAKI MOCA).
Hirosaki Museum of Contemporary Art
Born in Tokyo in 1964. Graduated from the Department of Design, Faculty of Fine Arts, Tokyo National University of Fine Arts and Music (the present-day Tokyo University of the Arts) and joined Light Publicity Co., Ltd. in 1988. Have been working as a freelance designer since 2001. Main works include advertisement for “Kewpie Half”; art direction for magazines (Ryuko Tsushin, here and there, and Mayonaka); venue design for Hermès event “petit h”; graphic design for “Hermès Bespoke Objects”; VI plans for “Mitsubishi Ichigokan Museum, Tokyo,” “Niigata City Museum” and “Hirosaki Museum of Contemporary Art”; exhibition posters, announcement materials and catalogues for “Kuma Kengo: Five Purr-fect Points for a New Public Space” and “The Voice Between: The Art and Poetry of Yoshimasu Gozo”, and book design for “Petit Royal French-Japanese Dictionary. Has won awards including the Mainichi Design Award, the Yusaku Kamekura Design Award, the Tokyo ADC Award, and the Tokyo TDC Grand Prix.