The design of the four posters stems from the transformation of the four Chinese characters ” The benevolent enjoy mountains”, which transforms the flat glyph into a three-dimensional snowy mountain form. It reduces the readability of the text and convert it into another highly recognizable graphic way to convey the meaning of the words ” The benevolent enjoy mountains “.
TDC Prize
Li Xibin + Liu Yutong
the benevolent enjoy mountains “仁者乐山”
Li Xibin
Graduated from the Second Studio of Product Design of the School of Design of the Central Academy of Fine Arts in 2007.
Founder / Partner of DTZW Design Studio.
SUPER PLANTS Brand Founder / CEO
In 2011, the buying store brand “TRIPLE-MAJOR” won the 2011 TOKYO TDC Association TDC Annual Award.
In 2015, invited as International Reviewer of the 2016 Tokyo TDC Association.
“TRIPE-MAJOR” won the 2017 <We Retail Awards> with “Dover Street Market” in the UK and Beymen in Turkey in 2017.
In 2017, “27 KHOSHA” restaurant brand design won the TOKYO TDC Association nomination award.
“Big, Not Small” won the 2019 GDC Best Award in 2019.
Liu Yutong
The visual designer of DTZW Design Studio.
Graduated from the School of Design of the Central Academy of Fine Arts in 2019, majoring in visual communication design, and won the Excellent Graduation Thesis Award of the School of Design.