Portugal em vias de extinção (Poster)
Poster to promote the magazine Portugal em Vias de extinção (Portugal on the verge of extinction), published by National Theatre Dona Maria II (Lisboa, Portugal) to serve as a guide to the homonyms cycle (comprised of shows, talks, concerts, workshops and book launches), that reflected about the desertification of the interior of the country, the gentrification of the popular neighborhoods, the lack of artisans and the disappearance of the cultural heritage.
At a conceptual level, the disappearance of a more rural Portugal is conveyed by means of the typographic composition: using the font, La Nord, the title of the magazine and the programming cycle constitute a core element of the poster. But the country’s name (Portugal) progressively disappears, until only its first letter remains. Since the project’s goal was to preserve memories from bygone times, we decided to use a photo of a shepherd, one of the professions that has fewer and fewer representatives in Portugal. Green and red ‒ the main colours of the Portuguese national flag ‒ stand out against the black typeface and landscape.
*Photo Illustration from photo of © Maria Joao Guardão
