TDCNod Young
NUMBERS DESIGN BY
AWARD
2018
TDC Prize
Nod Young

Editor VI

Nod Young|Editor VI
Nod Young|Editor VI
Nod Young|Editor VI
Nod Young|Editor VI
Nod Young|Editor VI

Editor VI(VI)

I use the simplest and most direct way to express the editor editor, which is to fill the whole picture with information. This makes the work look more like an editor, not a designer.
EDITOR is a brand new integrated business mode and has extremely high requirements for the design expansibility and the uniqueness of design language. It’s a business mode that “almost no one has done before” and this is basically how customers look at design.
After several rounds of discussion, we decided to find a design language that “almost no one has done before” for EDITOR which is prospective, easy-to-operate and expandable. Design is conceived with the literal meaning of EDITOR as a starting point using an editor’s thinking pattern: an image is defined as a content space to be filled with information. This is an operation mode that copes with changes by sticking to a fundamental principle. EDITOR VI System can be used to produce different design layouts to meet different content requirements and is of high identifiability.
In design of EDITOR, building a visual system is more important than designing a beautiful layout. More precisely, we design an information processing method not an image. This is why EDITOR has its own unique aesthetic taste.

Nod Young

Nod Young(China)
Nod Young, artist and designer, once studied at the Academy of Arts & Design and currently lives and works in Beijing and Los Angeles. In 2015, he founded the studio A Black Cover Design in Beijing which provided customers with brand design, visual system and art guidance services. He has worked for brands including Nike, Disney, Coca-Cola and McDonalds, participated in many commercial and art activities as independent creator, and won such awards as Tokyo TDC Prize, Red Dot Award, Cannes Golden Lion Award and Venice Biennial Excellence Design Award.