We designed for LOUIS VUITTON a new range of packagings, around an updated visual identity based on a custom typography. bags and boxes are now dressed in ‘imperial saffron’, a distinctive color lifted from the house history. cottons ribbons and handles are set in a vivid blue, a hue used in trunks personalization details since 1854.
LOUIS VUITTON: Imperial Saffron
Founded in 1992 Paris, France by Michael Amzalag & Mathias Augustyniak, creative unit who work based in Paris. They were active in fashion, art, music and design fields for nearly 20 years. Received the Tokyo TDC prize in 2003, 2004 (Grand Prix) and 2015. Their collaboration’s works includes A.P.C., Balenciaga, Calvin Klein, Dior Homme, Givenchy, Jil Sander, Loewe, Louis Vuitton, Missoni, Sonia Rykiel, Stella McCartney, Yohji Yamamoto and Yves Saint Laurent. In music field, they won the Best Recording Package of the Grammy Award for Bjork “Biophilia”, and worked for many famous artist includes Vanessa Paradis, Kanye West and Madonna. Their editorial works of magazine includes Vogue Paris, Purple Fashion Magazine, Arena Homme+ and Interview Magazine.