Modelle / Modales（Poster）
“Building Worlds” was a 2016 exhibition that took place at the Museum für Gestaltung in Zürich, Switzerland. This museum respects exhibition posters as more than mere advertising instruments, valuing them as independent cultural products in their own right. Their value, measured not on the basis of the spurious authority of corporate design strategies and aesthetic perfection, derives from the depth with which the theme is examined. This understanding is probably the answer to why the museum and I have been working together regularly for over thirty years. The poster depicts the topic of the exhibition, and thereby becomes part of the corporate identity of the museum as well. The poster as a model itself is what occupied and puzzled my brain while working on it, as well as the fact that to try to build the world is fascinating – and somehow rather cocky too.
The photograph I used is one from the project “Postcards from Google Earth” by Clement Valla. The poster is silkscreen printed by Jean-Yves Grandidier.