The Avocado – Pecha Kucha poster / Super – Sonic Hardware Warehouse（Poster）
2nd year students of the graphic design program at Yale had to present their thesis ideas through a Pecha Kucha presentation. I had to make a poster for it, and in the little time I had, I came up only with bad ideas. One of them was to make 20 concentric shapes with a core in the middle, as the students have 20 slides to show what their visual method is. I showed the sketch to my friend Yotam, he said it looks like an avocado and so it ended up being one.
The poster series started as a hardware store catalog, coming from my growing fascination with all the stuff you can buy there. Both projects were printed on a risograph, a machine that lacks precision and detail, but gives me control over every single layer and overall color separations. In both projects, a lot of my focus went into form and making: How visual or abstract I can go with typography and how it relates to the image, which parts of the design are kept flat and where detail should be added. I also like to think about how abstractly things can be designed while still keeping some of its original form and recognizability.
