HaKU “everything but the love” Music Video（MV）
This is a music video for the song “everything but the love,” produced using only typography, for the rock band, HaKU. All the letters and characters were derived from the lyrics and were established as a language landscape in a 3D CG space. In production, we regarded the typography, which develops in synchronization with the music, as a visual language that should be perceived experimentally as an audio image with the speed of a subjective camera, rather than language to be read to obtain meaning. We produced this video, exploring a readability that changes with time, perspective, and speed, and we sought a new perception and environment for visual and audio images. We are very much honored to receive this great award for our video. Thank you very much.