EveryLittle Thing ON ‘N’ ON（Branding）
I began to draw letters and characters freehand during fifth grade at elementary school. At that time, I found a lettering book at the design company where my father worked, and I became totally absorbed in it. Before I knew it, I started to reproduce the letters freehand. I was probably attracted by the rules of fonts, in addition to the designed beauty of fonts. Also, although I was too young to understand, I probably felt the meaningfulness of the shapes and the expressions of letters and characters, sensing their implication that they remain as tools to shape history and culture while connecting the minds of people as though the shapes had been the very essence of humanity. When I worked on EveryLittle Thing ON ‘N’ ON, I remembered these good old days of complete absorption in reproducing those fonts. I felt that God advised me to “keep the foundations in mind!” Thank you very much.