21_21 DESIGN SIGHT Exhibition “Design Ah!”（Exhibition）
This exhibition was developed as a result of “Design Ah!,” a design education program for children aired on NHK E-Tele. We learned that design is required not only for everyday matters but for everything, including politics, economy, medicine, education, and welfare. I felt that we need to more actively develop design capability in the minds of children. This idea was developed not only into a TV program but also into an exhibition that visitors can experience with their whole body. The Japanese hiragana and katakana characters used in “Design Ah!” consisted of original fonts produced for the TV program. The Japanese kanji characters were produced by adjusting existing fonts to match these hiragana letters on a case-by-case basis. “Ah!” is the first letter in the Japanese hiragana alphabet and is an exclamation that’s uttered when we are hit with an idea or when we find something.