TDCGuang Yu
NUMBERS DESIGN BY
AWARD
2008
TDC Prize
Guang Yu

adidas “sleek series”

Guang Yu|adidas “sleek series”
Guang Yu|adidas “sleek series”
Guang Yu|adidas “sleek series”
Guang Yu|adidas “sleek series”

adidas “sleek series” catalog

papers : 65g carbon papers (three colors) 

colors : pantone 801+pantone 807+ pantone 803 +black

special process : hot stamping by hand / die cutting 

number of copies : Although we produced 800 copies, each copy differs from others so we believe that it is a ‘limited design’.

Guang Yu

Guang Yu
Born in Beijing,China in 1977. Graduated from Department of Design, Central Academy of Fine Arts in 2002. At the same year, he founded NEWE DESIGN ALLIANCE with his friends, designers and artists.