Oolong Tea “My Big Sister Eats A Lot”
Black Oolong Tea “Alarming to Neutral Fat”（Poster）
We spent 3 years studying the potency of black oolong tea before it was put on sale. The “Alarming to Neutral Fat” advertisement must grab the attention of middle age and older people (including me). For that reason, when we thought about a design that isn’t for young people, we decided on calligraphical design. On the other hand, the younger sister who idolizes her older sister is the main character in oolong tea advert. One girl’s mumbling “but…that’s not fair.” in the back of her mind coincidently matches the Heiancho-like calligraphy well. Both paragraphs were written by Mr. Koji Kinouchi, a colleague of mine for 30 years who taught me the true meaning of characters. I asked him to consider men’s feelings on the one hand and women’s on the other. The contrast is reflected in his calligraphy brush. It makes me happy that the power of Eastern characters is able to be felt. – Kaoru Kasai
