BACK TO BLACK（Record jacket）
The music’s strong political content led us to focus on a purely typographic approach for the Back To Black packaging. We chose to combine a fairly bombastic custom designed typeface for the track listing posters with the more celebratory quality of the gold foil outer gatefold sleeve. We also wanted the experience of handling the packaging to be very tactile so we contrasted the shiny smooth surface of the outer sleeve with thin uncoated bible paper and uncoated black card for the posters and inner bags respectively. Ultimately the aim was to produce something that could be seen as much as an interesting object in its own right as a traditional record sleeve.
