TDC Hideki Nakajima
Grand Prize
Hideki Nakajima




This is a poster series that I made for the “Seven Exhibition” held in April, 2005 in Hong Kong, and it is based on a piece of mine that was published in the German magazine “032c” in 2004. When Joerg Koch, the magazine’s creative director, gave me the theme “outside and inside,” the idea that instinctively came to my mind was what I had always thought of as being the most passe of motifs, a rose. During production, Koch suggested that I would use Rilke’s poem “Inside the Rose.” When I read the translated poem and got to know more about Rilke and the background of the piece, I felt a shift of perception. As a result, this work became my first challenge into the world of “beauty and sensuality” — something that I had been avoiding until then. Ever since, I’ve been making pieces based on the rose theme.

Each of the 100 posters that we printed had holes in them at random locations. These holes were made one by one, using a punch and guided only by my mood.

I drew the red shapes in the posters only three times using a ball-point pen. It takes a lot of courage to use only a few strokes to make a drawing now, because with computers, it is so easy to modify your work to the nth degree. I love this technology but I am not always sure it is a good thing. Is this an uncompromising attitude?

This work is my response to this trend and represents my view of typography as of this moment.

Hideki Nakajima

Hideki Nakajima

Art Director.

He founded Nakajima Design in 1995. He has been a member of the unit “code” among Ryuichi Sakamoto, Shigeo Goto and Rika Sora since 1999.

His publication includes a monograph “REVIVAL” (1999), “Artist, Designer and Director SCAN: Hideki Nakajima” (2001) and a collaboration with Ryuichi Sakamoto, “S/N” (2002). 

He has joined numerous group exhibitions and also had a solo show “Nakajima Design Exhibition” at the Guangzhou Musuem fo Art in 2004. 

Past awards include the New York ADC Gold and Silver Prizes, the Tokyo ADC Award, the Best Design at the International Biennial in Brno 2000, the Chicago Athenaeum Good Design Award, the Kodansha Publishing Cultural Award and the Wang Xu Prize the 3rd International Poster Biennial Ningbo 2004. He is a member of the AGI, New York ADC, Tokyo ADC and Tokyo TDC.