For over four decades, Chermayeff & Geismar have designed bold trademarks, in a wide range of styles, which have become integral icons of corporate culture. This eclecticism is a result of a consistent, disciplined, but creatively open process that leads to a variety of solutions, reflective of the widely different needs of the organizations represented.
In celebration of this extraordinary body of work, the company is presenting LOGOMOTION: a nine-minute animation, which offers a fresh look at their most notable trademarks.
Due to their simplicity of form, these trademarks lend themselves well to the newer medium of motion graphics, allowing for natural, yet surprising transitions.
Chermayeff & Geismar Inc.
Chermayeff & Geismar Inc. is a New York design firm founded in 1960. The firm is active in a wide range of design areas, especially exhibition design, sign and information system planning, graphic design, corporate identification programs, packaging, and interactive multimedia. In all its work, the firm is guided by the same basic philosophy: that design is the solution to problems, rather than the arbitrary application of fashionable styles. Design solutions, therefore, are derived from a careful analysis of each project’s special needs.