TDCNagi Noda
TDC Members' Prize
Nagi Noda

YUKI “Stand Up! Sister” 

Nagi Noda|YUKI “Stand Up! Sister” 

YUKI “Stand Up! Sister” (Poster & Small graphics, Logo-type and Music crip)
When Yuki was singing, all of her feelings and prayers started to come out. When she sang some more, a little bit of spit started to come out. As she sang even more, more spit started to come out and when her spit hit withered flowers, the flowers started to move. When it fell onto a plate of dried pasta, it turned it into good tasting pasta. I left some dishes unwashed, but the spit cleaned them up for me. When a bear tried to drink water from a vessel, his mouth couldn’t reach the water. The bear stood there helplessly, but Yuki’s spit increased the volume of water and he was saved. Using life-form letters, I expressed how all kinds of creatures have quickened and started to move. The shrimp, the caterpillar, the squid, the grasshopper, the alligator, the monkey, Tama-chan, the seal and the lobster have all begun to stir.

Nagi Noda

Nagi Noda

Born in Tokyo in 1973. Establish Uchu Country Ltd. in 2003. Film director (promotion video, commercial film)/ Art deirector (advertising, CD jacket, package, book design)
Past awards include Tokyo TDC Gold Prize in 1999, JAGDA Newcomers Prize and Tokyo ADC Award in 2001, Tokyo TDC Members’ Prize, NYADC Silver Prize and Distinctive Merit, and ACC Silver Prize in 2002. Her major past projects include NIKE, Laforet Harajuku, YUKI’s promotion videos such as “Stand Up! Sister”, “Sentimental Journey” and “A Humming Bird” and CD jackets, Hikaru Utada’s CD jackets, Suntory’s Late-Late, Oo-long tea and Panda bear AIBO, and Tony Tanaka Holistic Beauty.