Poster for “Jyosei-Jishin” magazine by Kobunsha

Poster for “Jyosei-Jishin” magazine by Kobunsha
Out of the blue I was asked to design a new title logo for the women’s magazine “Josei Jishin” which was to undergo an extensive make over on its fortieth anniversary of publication. I suggested that we debut the new logo in a large-size poster, thinking that this would better communicate the impassioned determination of the editors to establish an entirely new look than simply introducing the new logo on the cover. I wanted to produce a bright splash of color, a spray of gorgeous flowers on lead-colored streets where the winds of recession seem to blow. My suggestion was eventually developed into the ten-piece poster that hung at train stations and the wide poster that hung inside the trains. I greatly appreciate the fact that this progressive organization, the Tokyo Typedirectors Club, could award a poster advertising a women’s magazines which is the epitome of public taste – with its highest honor.