Prime Publishing Co./ Hing Yick Development Ltd. /Chex International Sales Ltd.
Prime Publishing is a non-profit making publisher which centralised its production in the subject of Buddhism. Their publications are distributed to the public of mutual interests. The design concept of the logo is a composition derived from a bodhi-leaf and the Chinese character for print. The leaf is a holy representation in the hearts of the believers, its natural heartshape and extended length of the tip symbolises a continual widespread of belief and philosophy behind Buddhism. The graphic and geometric treatment of the characterfor print depicts the concrete and stable printing and publishing business – and enterprise of scientific and modern technique. The contracting effect of the leaf and the character also projects an interesting visual impact.