Moon Rabit / La Playa / Music Today
The emblem of our designing office. The initials “M” and “R” are shaped into a rabbit. “La Playa” is a Mexican restaurant. Its emblem and logo are based on images of Mexico, such as the cactus and the sombrero. “Music Today” is a music festival directed by the late Toru Takemitsu. We created an emblem using red lines that negate the notes, in order to express a new realm of music where the art is free of conventional concepts. When I work, I always try to clarify the client’s image concept and express it in ways that are simple and easy to relate to.